Currently reading: DS design chief vows to ditch touchscreens for future models
Thierry Métroz says covering dashboards in screens is “a little bit stupid” and vows to "revolutionise" interiors

The chief designer of French premium brand DS wants to delete all screens from the interior of future cars, because they’re “not very sexy”.

Thierry Métroz said he and the DS team are looking to “revolutionise” the interiors of the brand as the current trend to have a lots of screen is “a little bit stupid”.

“Our target is to delete all the screens in our future interiors”, he said. “The problem with the screen is when you switch off your screen, you’re just left with a rectangular black surface with all the fingerprints. It's not very sexy; it's not very luxury.”

He added: “It's a big trend at the moment to have [a lot of] screens, but I think it's a little bit stupid, because in fact to have not any more dashboard, only a big screen, isn't our philosophy inside DS.”

Métroz said DS is looking at what new technology could replace the now-customary screen, adding that he wants to use something “less intrusive” that adds “more serenity”.

“Of course we need to deliver the information for the driver,” he added. “It's a big challenge.”

Métroz also hinted at what future DS models could look like, as the brand looks to become electric-only from 2024.

Currently, its models are defined by a large front grille, as seen on the recently revealed DS 7, but electric cars don’t need a front air intake.

Métroz said this gave designers “more freedom” with a new part of the car to design.

He pointed to the 2020 DS Aero Sport Lounge concept as what the future is expected to hold for the brand, adding that a big design focus is on lighting up the front-mounted DS badge.

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“We have a free surface to imagine a new design,” he said. "It's an opportunity for us to reinforce the front light signature.

"[Currently] we're working only with the headlamps, but now we have the opportunity to design the lights all around the emblem and to create a new light effect on the front end.

“It's a very exciting moment for designers.”

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MisterMR44 28 June 2022

I agree with @xxxx. Screens aren't a problem... but putting essential controls on them such as climate and volume is just not sensible. Just bring back buttons. And not those daft capacitive touch ones either. Worst thing Mercedes-Benz have done is replace nice solid tactile buttons and rotary controllers with these cheap looking plastic swipe controls on the centre console and worse, the steering wheel.

xxxx 28 June 2022

Screens aren't the problem in the way way dials aren't a problem. What is a problem is the  removal of buttons, are you listening VW, Volvo etc

Peter Cavellini 27 June 2022

 When we were all taught how to drive it was said , adjust what you have to use, then put your Seatbelt on and drive off safely, nowadays?, well, really, we fiddle with buttons, screens the screens don't distract us, if we're stuck in a cue of traffic some of us deliberately use the tech because it's active while we're driving, so, set your system to play your tunes your way, adjust the sound, not to loud it affects your concentration and hearing, if your mobile rings? stop!!! somewhere safe and answer it!